In 2009, President Jacob Zuma met with the cultural and creative practitioners as part of understanding their challenges. At this historic meeting, it was agreed that there is a need to organise the cultural and creative industries and to invest in its development and growth of these industries. Subsequent to the consultative meeting between the cultural and creative practitioners and the President, the Department of Arts and Culture held a summit with the aim of unlocking the economic potential of the Sector by increasing investment in the sector’s development and growth through the Mzansi Golden Economy strategy.
The Department also pushed for the creative and cultural industries to form part of the Industrial Policy Action Plan 2, which means it is now agreed, in the South African government, that the cultural and creative industry plays a significant role in the economy.
Despite various efforts to unify the cultural and creative industries, they continued to be fragmented thus making it difficult for the sector to realise its potential as a major economic player. As a consequence, the Ministry Arts and Culture (Ministry) appointed two major tasks teams (i.e. the Music Industry and the Local Content Development Task Teams (“Task Teams”) which worked with, among other stakeholders:
- Department of Trade and Industry;
- Department of Communications; and
- the South African Broadcasting Corporation.
Having received and considered the preliminary work of the Task Teams, and their observations that the biggest challenge in the creative sector is fragmentation, the Ministry decided, in consultation with the role players in the cultural and creative industries, to commission the development of a framework which was to inform the appointment of an interim Executive Committee (IC)
The IC was appointed by the Ministry on the 20th March 2014 with the primary objective of setting up a not-for-profit Cultural and Creative Industries Federation of South Africa (CCIFSA). This Federation is meant to be the voice of the cultural and creative industries, representing approximately 12 sectors and 45 sub-sectors.