The Cultural and Creative Industries Federation of South Africa (CCIFSA) is the controlling body set up with the assistance of the Department of Arts and Culture for cultural and creative sectors in South Africa. It was formed as a non-profit company (NPC) to promote and develop the social and economic interests of the cultural and creative industries and to act as the controlling body for these sectors. The company is governed by a Board of Directors in accordance with the CCIFSA Memorandum of Incorporation.
STRATEGIC OBJECTIVES OF CCIFSA
CCISFA has the following broad objectives in terms of the Cultural and Creative Industries (CCI).
- To address the changing skills requirements in the Cultural and Creative Industries.
- To improve access to finance in the sector.
- To create cross-sectoralopportunities for growth and investment.
- To encourage cooperation with other sectors such as ICT, tourism etc.
- To encourage and facilitate the setting up of platforms, networks and clusters between all public and private stakeholders that are relevant to the creative sector;
- To encourage structured partnerships with social partners and all types of education and training providers
- To promote the recognition of qualifications in informal and non-formal education and training
- To improve the investor-readiness of financial institutions and the investment-readiness of CCI, and devise dedicated financial instruments,
- To provide support for exploring and testing new audience development strategies and business models which are relevant in the digital environment
- To support the digitisation of cultural content and the development of online platforms.
- To embark on a marketing and branding campaign to strategically position CCIFSA as the sole controlling body of the cultural and creative sectors in South Africa.
The Way Forward
With a firm commitment from government and strong support in the form of legislature and policy, CCISFA is positioned favourably to positively impact the creative industries in South Africa. Through the establishment of a powerful, cohesive governing body, the creative and cultural industries are now on a firm footing that will ensure it can contribute more meaningfully to the economic and social advancement of this country. CCISFA encourages all South Africans to support the organisation in its mission to empower the industry that plays the greatest role in defining and expressing the identity of the people and the nation.